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Archive for January, 2011

judging a book by its cover…

there are those who no longer see the value a good-old-fashioned paper copy of a book serves in our society today. so the question is: if we retire the physical book, must we then retire our cover judgment? nay i say. the tactile and emotional experience of the traditional vehicle of story telling has captured the imagination recently in an effort to “re-brand” and remain relevant. here are some of the best in show: Read the rest of this entry »

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logo-ography


one of my favorite projects for designers to develop is logo design. i know the struggles of a flawless outcome…creative block, existing identity to work within [especially if it is less than sexy], budget, time, and on occasion the client. so, when i come across an amazing logo/identity it gives me butterflies. here are some of my recent crushes and amorous envies:
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creative development

some of us knew we always wanted to do something in the creative industry when we grew up. we got our first rush of adrenalin from a gallery exhibition of finger paintings on the fridge, or we masterminded the meticulous construction of the most advanced log cabin anyone had seen in the western hemisphere with mere lincoln logs. the toys of times past required input from the user and spurred a child’s creative development; from lego and erector sets to dress-up clothes pilfered from your parent’s closet, imagination was the original bio fuel for these toys.

which toys got your wheels turning and inspired your career? share your play-time favorites and any pictures of your adolescent, enterprising ingenuity

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talent + process = quality

at welt we are firm believers that design is not magic; it’s talented people following a process. process can come in many forms and is usually as unique as the individual following it. some take measured steps while others let the results drive the direction. some designers keep meticulous linear accounts of this journey while others give their work free reign of their work space. here is a process video and its final resolution by robert murdock of post-mammal to get your wheels turning.

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for the love of type

typography’s graphic value is often overlooked with shape and line abound the letter-form is highly under-utilized. here are a few examples of type in all it’s type glory, un-inhibited by extraneous graphics:


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Design Crush

jessica hische is a wonderful illustrator and typographer. her work speaks for itself, it will make everybody’s inner designer swoon. just click here and take a look around.

well, did you swoon? which designer’s work makes you swoon?

hit us back at…

Post on our Facebook wall at Welt Branding
Tweet us at WeltBrand
Or join our LinkedIn group at Welt Branding: Challenge Everything

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