at welt we are firm believers that design is not magic; it’s talented people following a process. process can come in many forms and is usually as unique as the individual following it. some take measured steps while others let the results drive the direction. some designers keep meticulous linear accounts of this journey while others give their work free reign of their work space. here is a process video and its final resolution by robert murdock of post-mammal to get your wheels turning.

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