Posted in Uncategorized on 03/28/2011 04:08 pm by emilytaylor
as “design” has become commonplace in the conscience of society and pop culture, cities, states, and countries alike are jumping on the branding band-wagon. branding has traditionally provided companies and products with identities which connect with consumers and breed loyalty. but does branding provide the same benefits to municipalities as it does to products/services, which would warrant use of tax payer dollars? the tourism market makes branding a logical tool for highly traveled cities, but what other benefits can a locale’s branding provide for the less worldly locations? can branding bring a cities’ citizens together under the banner of pride or court commerce to bring regional economy and resources? when and where is location branding appropriate? here are some examples of location brands. do you think they are successful?
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advertising, branding, cincinnati, cincinnati marketing, design, Gnome Flash, marketing
Posted in Uncategorized on 03/01/2011 04:10 pm by emilytaylor
the average american is not known for lingual prowess; speaking less than 2 languages. but this statistic overlooks a universal language we all speak. an iconographic communication has the ability to be both quickly identified and access a larger capacity of information. from packaging to graphics, the glossary is vast. here’s a vocabulary test to see where you stand. think you can ace it?
if you would like a hint tweet steve @weltbrand.
here are some more fun and games to expand your lexicon //
1 // http://famousobjectsfromclassicmovies.com/
2 // http://www.kyletezak.com/design/the-four-icon-challenge/
3 // http://www.thenounproject.com/
4 // http://itunes.apple.com/us/app/gerd-arntz-memory/id420640315?mt=8&ls=1
if you would like to play a round in this graphic spelling bee then leave us a comment or speak to our agents by…
posting on their facebook wall at welt branding
tweeting them at weltbrand
or by joining their linkedin group at welt branding: challenge everything
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as “design” has become commonplace in the conscience of society and pop culture, cities, states, and countries alike are jumping on the branding band-wagon. branding has traditionally provided companies and products with identities which connect with consumers and breed loyalty. but does branding provide the same benefits to municipalities as it does to products/services, which would warrant use of tax payer dollars? the tourism market makes branding a logical tool for highly traveled cities, but what other benefits can a locale’s branding provide for the less worldly locations? can branding bring a cities’ citizens together under the banner of pride or court commerce to bring regional economy and resources? when and where is location branding appropriate? here are some examples of location brands. do you think they are successful?
