with your favorite tv shows returning to the land of the living after their mid-season hiatus, you may find yourself watching a bit more tv. Here are a few commercials we have come across that don’t immediately make us reach for the dvr fast forward.
with the superbowl approaching, hopefully brands will take this cue and bring some wit and charm to the advertising front. any favorite commercials you have seen lately?
saul bass is a graphics legend, bringing us many of the logos of familiar brands
and his work in classic film title design.
it is no wonder that the man combines all of this experience in a design pitch to a client:
in bass’s nearly thirty minute video pitch, much of the time spent isn’t even showing the design updates; it is spent educating the client on why they should change, on how they should change, and how their brand is currently perceived and differentiated in the respective environment. the bell logo was in commission from 1969 to 1984 nationally, and could even be found regionally as late as 2009. so by all means this design was a success, but did the overall success start at the beginning with successfully educating the client on the place of design in respect to their company, and that entity’s goals – present and future? did the broad stroked adoption of this identity system, by regionally marginalized branches, stem from the approach of the pitch?
how much time do you spend with your client sharing your research and educating them on the value of design in your pitch?
a helvetica counter movement has recently taken root. a demand for type and logo design to have more personality and approachability has created a renaissance in the industry and all but saved type design from obscurity. saranna drury is one such designer bringing whimsy to type.
it has been noted in studies that the united states is continually falling behind in math and science education. there has been a lot of speculation as to why this is so, and some limited solutions provided through disconnected efforts. with the ever-presence of tv, computers, the internet, and handheld devices students are programmed to accept information visually and digitally. To overcome the education gap, these mediums could be used to the educator’s advantage.
vi hart has produced a series of raw video shorts that make mathematics concepts interesting and accessible. students can identify with the quirky doodling detailing interesting math facts in vignettes that match their attention span. the positive reception of these videos shows the power of visual communication and infographics in facilitating overall communication and is becoming increasingly necessary as we are conditioned to process facts in more abbreviated forms as opposed to copious amounts of copy, like you find in textbooks. to brush up on your math concepts visit vi’s youtube channel.
