Welt Branding

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Archive for March, 2012

back to basics

if you have ever wondered what a brand looked like before it was all grown up, or you are simply a minimalist you will enjoy these “unevolvedbrands” studies by grahm smith.

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history mystery

have you ever heard a brand name and wondered where it came from? bored panda has a quick collection of big-name brands and the narrative behind their moniker.

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good clean fun

it seems like digital advertising on the web has put pressure on the television advertising industry to push the boundaries of what a commercial can be. this new race to the top is producing commercials that blur the lines between advertising and entertainment to create an experience that just might persuade you to stay on the couch through the commercial break. this particular method commercial doesn’t even employ a droning voice-over or cheesy licensed music; the visuals speak for themselves.

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what’s old is new again

there are all kinds of great treasures to discover at a book store. barter books made a discovery that was literally found in a book, and unintentionally reignited a cultural phenomenon that has trended across all branches of design.

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a matter of perspective

many believe the closing of print magazines and newspapers is heralding the end of the print and publishing era. but with the release of books like the hard cover penguin classics series and online blogs like once wed moving to print, the state of the industry may just be a matter of perspective.

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