Welt Branding

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Archive for April, 2012

mad marketing

people have gone wild for the amc series mad men. now amc has translated that fan base into a new reality series called the pitch that follows agencies making pitches to corporate clients. do you think these shows are creating a culture of awareness that can foster greater visual expectation of the consumer? is this the catalyst to raise the bar and visually de-clutter our environment?

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paper prototyping

everybody’s creative process varies by personal preference; some start with a pencil and paper and others prefer to jump right on to the computer. there are benefits to each… pencil sketches allow you to ideate without being visually influenced by the polish that digital sketches have, and vector drafts allow you to consider the technical details from the beginning. it is always intriguing and inspiring to see how other creatives… well, create. here is a collection of people who use manual wire-framing digital and u.i. designs part of their process.

[top: interface-origami, bottom: wire-frames and mock-ups]

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the littlest brandling

we would like to welcome our newest member, evan, to the welt branding family.

makings of a muse

as designers we are a filter, and our work is a product of our environment. finding inspiration, can come from many mediums. it is easy to rely on the web to drop it in our laps with the popularization of sites like pinterest. and while this is all well and good, sometimes it is nice to have tangible experiences to draw from. if you would prefer the latter, here is a subscription that will keep your creativity and the usps alive. lost crates allows you to choose a crate filled with goodies, and sends it to your door.

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