Welt Branding

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Archive for June, 2012

print proclimation

maybe books and print won’t go the way of the “radio star,” after all. there seems to be an enduring place for both technologies with no end to either. each format has its own advantages and lends itself to different purposes. this video shares the optimism and reflection of an industry that has been said to be doomed for years.

EPILOGUE: the future of print from EPILOGUEdoc on Vimeo.

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behind the scenes

here are a few guilt-free opportunities to snoop over someone’s shoulder who is making a variety of design lovelies.

Daycraft Expresso Notebook

“Head Full of Doubt/Road Full of Promise”

SkateBack

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game on

the olympic games are responsible for the temporary manifestation of a sub-economy that not only affects the host city, but reaches globally. the game’s sponsors use the audience and stage as they campaign across media. here are a few examples of brands that are gearing up for the games:

procter & gamble

visa

coca cola

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campaign composition

it seems that we have visually upped the ante of presidential propaganda this election cycle. the movement inadvertently started with the 2008 shepard fairey “hope” poster, and has flourished since. here are a few posters of elections past, to illustrate the best visuals of their era:

taft 1908 // truman 1948 // kennedy 1968 // mccarthy 1968 // reagan 1984

not only have the presidential hopefuls broadened their visual horizons, they have also expand the applications of those visuals far beyond bumper stickers, posters, and pins.

obama, has embraced the power of youtube, and harnessed the power of the infographic for complex data as well as immersing the viewer in the story.

the success of obama’s visuals has not been lost on the romney campaign. they have taken to twitter, facebook, smart phones, and blogging to interact and with their followers and provide a cohesive campaign with a broad surface area.

not only have the candidates been improving their visual representation, third parties are getting involved as well. the national constitution center has an interactive exhibit by the chopping block called “election central” that takes the visual tone of the ongoing campaigns.

so do you think the effort candidates are putting in to reach their constituents will improve their campaign, or do you think they will fall on blind eyes? do you think the age demographic of voters and those who use these digital outlets align enough or are these campaigns ahead of their time?

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power packaging

in the ubiquity of the over-packaging of everything from batteries to carry-out, it is refreshing when you come across packages that do more with less. it is inspiring to see the clever ways people structurally modify paper and rethink adhesives and packaging which can function after the shelf. here are a few examples of purposeful packaging that isn’t just pretty:

sweet time, penelope st-cyr-robitaille //  big scary monsters cd/dvd, packaging; tom leggett, artwork; mister millerchip  // guac truck, michealle lee

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