Welt Branding

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Archive for July, 2012

gone postal

with the future of the united states postal service in a precarious state, at best, what will become of the stamp? stamp design has been an outlet for honoring national heroes and commemorating events and pop-culture. what will happen to this miniature art form for the masses if the usps closes?

while the post office is hanging on for dear life, new stamps are still being created, and here are a few examples of what’s at stake:

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livable type

it is fairly common knowledge that you need a balance of work and home life, and bringing work home with you can cause some problems. here are a few excuses to bring typographic design into the home that won’t destabilize your work/life equilibrium:

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got your goat

since its introduction in 2000, gotham has been steadily gaining traction potentially making it the helvetica of the 21st century. this utilitarian sans serif designed by tobias frere-jones, owes its form to much of the signage found around new york city. while many brands have adopted helvetica as a brand element including target and apple, increasingly gotham has been the go-to font for logos and word-marks over the past decade. underconsideration has started a blog dedicated to logos that feature gotham as the font of choice.

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off the charts

infographics epitomize visual communication at its best, bringing clarity and simplicity to a complex story. if you are looking for ways to integrate them into your designs here are a few tools and inspiration to get your wheels turning:

IdN Extra, infographics issue

ff chartwell typeface

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