Welt Branding

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Archive for August, 2012

posttjänster

ikea is a brand that exudes innovation and progress, so it is interesting to see them clinging to printed direct mail catalogs and advertisments. however they are doing it so well, that they are seemingly trying to save the endangered medium from the jaws of the digital era… or at least making them play nicely together.

this advertisement by leo rosa borges is flat-pack inspiration in your mailbox:

and the catalog’s app integration is like being in a furniture secret society:

don’t forget about the briefly available cookbook photographed by carl kleiner:

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wiki-web

we’ve previously pondered the possibilities of what the web could look like if designers had their way. new! has taken on the web encyclopedia giant wikipedia with visually enticing results.

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breaking the bank

major brands’ logo redesigns tend to get a lot of attention, but they always seem to keep mum on the cost. when things don’t particularly go over well you really have to question how much they spent for the flop. here is a collection of some of the biggest rebrands and their corresponding budgets.

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go-go-gadget

we are a culture that has to have the latest and greatest in technology; with the market driving the industry at warp speed it is pretty impressive that the iphone has stood the test of time. in the past several years of the iphone’s evolution, peripheral, non-apple products have been developed to accompany your smart phone. here are few fun gadgets to make your iphone even cooler:

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xxx

the olympics have truly arrived into the 21st century, and no, it’s not because queen elizabeth made her opening ceremony entrance by “parachute.” there is an abundance of websites and social media surrounding the games that let fans track the games and have their say. here are a few sites with olympic fever:

you can vote for you favorite infographic about the games:

track olympic records in real-time:

and follow the emotional impact of the games based on tweets:

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