this verge article reviews quirky’s development process. their condensed system of innovation relies on consumer input that goes through a democratic evaluation of market demand and usability that proceeds to rapid design, prototyping, and production. this production pressure cooker seemingly brings innovative products to market within days of them being demanded. with such positive outcomes it makes one consider if this is a revolution in the design process. is this process sustainable, or will it fatigue innovation that time has afforded us in the traditional design process? is design at large becoming an on-demand product?