there seems to be an increasing trend on the logo front, in which a logo has an elasticity that allows it to take multiple forms. this brings up all kinds of questions… at what point does the chameleon nature defeat the purpose of a logo? can brand recognition still be generated with multiple forms? and, does a logo have to be everything to everybody?
the multi-logo approach seems indecisive, and with every iteration weakens the integrity of the whole. how do you feel about a brand with multiple personality disorder? do you have an example of any successful outcomes or some that just leave you confused? here are some of the more notable examples:
1 // mtv // see the variations at designboom [http://www.designboom.com/weblog/cat/8/view/9079/mtv-logo-refresh.html] and brand new [http://www.underconsideration.com/brandnew/archives/mtv_more_tv_less_m.php]
2 // at&t // see the variations at brand new [http://www.underconsideration.com/brandnew/archives/att_rethinks_its_position.php]
3 // aol // see the variations at brand new [http://www.underconsideration.com/brandnew/archives/follow-up_aol_round_2.php]
4 // a1 // see the variations at brand new [http://www.underconsideration.com/brandnew/archives/a1_flexible_enough.php]