the annual report has officially been inducted into the digital era. companies are not only offering a downloadable pdf version of their printed annual report, they are all together abandoning the annual printed tome of business practice past. shareholders are now able to access the usually dry data in the dynamic form of websites. here are a few organizations embracing the future of the annual report.
when you see great design, it can be inspiring. when you see a company consistently making a commitment to great design it really makes you stop and marvel. general electric is one of those companies that habitually offers its consumers great visual communication. there are several partners GE has consistently relied on to bring their designs to life:
BBDO is responsible for GE’s broadcast advertising efforts,
camille kubie notes that GE works with “several different designers on data visualization and infographics. primarily ben fry and his company, fathom.” for more information on data designers you can visit GE’s data visualization blog,
and the GE show is developed by the barbarian group.
we asked camille about GE’s design policy and strategy, and here is what she had to say: “we definitely do seek exceptional design as part of our over-arching brand strategy. the GE brand is all about imagination and innovation that make a real difference in the world. great design is key to communicating those elements of our company. more generally, great design is important in telling any story. people are so inundated with content, if yours isn’t visually compelling, people won’t spend their time with it.”
here are some other links to notable GE projects:
1 // ted installation
2 // GE’s ecomagination site
3 // MOMA talk to me exhibit
4 // VSA partners work with GE
oh what a world it would be, if all brands saw the potential great design can provide.
