Posts Tagged ‘helvetica’
a helvetica counter movement has recently taken root. a demand for type and logo design to have more personality and approachability has created a renaissance in the industry and all but saved type design from obscurity. saranna drury is one such designer bringing whimsy to type.
helvetica was the swiss, mid-20th century answer to the ubiquitous akzidenz grotesk. has the foil to environmental monotony fallen to the same omnipresence? helvetica offers a family tree of weights that rival the kennedy’s, providing a detached, but orderly vehicle for transmitting messages. the typeface has become the darling of mainstream retail chains from gap to target, and even garnered it’s own documentary, and impostors [you know which ones i mean]. with this default status, has helvetica lost it’s charm and effectiveness?
Read the rest of this entry »