it seems that celebrities are on a kick to diversify there resumes lately. JAY-Z designed the ny nets logo, justin timberlake has taken on interior decorating, and now drew barrymore has made her foray into the wine business. this introduction has been met with a lot of industry skepticism, especially the package design by shepard fairey.
generally speaking, i think there is a lot of opportunity in the spirits category to have fun with the package/label design. i don’t think the barrymore label is offensive, but i also don’t think it is all that memorable and most definitely won’t have any shelf presence. i am sure that they were trying to separate this product line from the actress, but they hired shepard fairey… use that resource to its fullest! here are a few examples of beverage packaging that walks that fine line of simplicity, personality, and good design: