some of us knew we always wanted to do something in the creative industry when we grew up. we got our first rush of adrenalin from a gallery exhibition of finger paintings on the fridge, or we masterminded the meticulous construction of the most advanced log cabin anyone had seen in the western hemisphere with mere lincoln logs. the toys of times past required input from the user and spurred a child’s creative development; from lego and erector sets to dress-up clothes pilfered from your parent’s closet, imagination was the original bio fuel for these toys.

which toys got your wheels turning and inspired your career? share your play-time favorites and any pictures of your adolescent, enterprising ingenuity

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Who doesn’t love LEGO? Who can’t appreciate an artistic tattoo? This campaign brings the two together in a truly clever way to highlight the super thin lines of the product. Caps off to both the creative team behind this (Grey Group from Barcelona) and the marketing folks at Pilot who gave it the green light.

What do you think?

Hit us back…

Post on our Facebook wall at Welt Branding
Tweet us at WeltBrand
Or join our LinkedIn group at Welt Branding: Challenge Everything