do i have your attention now? this machine changed human communication forever, and while the printing industry has evolved, the letterpress has lingered. the heidelberg and presses of that sort retain the ability to evoke passion and emotion that is seldom seen these days. why do we feel so passionate about letterpress? it could be the connection to the process and the appreciation for the craftsmanship deeply embedded in the final product. the beauty in the simplicity of design required by the medium and the tactility produced by the press culminates in an experience that transcends the capabilities of any modern press. studio on fire is a practitioner of this beloved craft with exceptionally exquisite results. included is a video of a master at work.

why are you drawn to letterpress?

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